Technology and sport team up to write a new chapter in Italian history

Olidata S.p.A. is the new Title and Main Sponsor of Virtus Pallacanestro Bologna for the 2025/2026 season of the Italian Basketball League Serie A. This marks the birth of Virtus Olidata Bologna, a partnership that combines sporting excellence and technological innovation.

Last season, Virtus Bologna won its 17th Italian championship title, dominating the 2024-25 LBA finals with a decisive 3-0 victory over Germani Brescia. The stars of the triumph were international champions alongside national players Pajola, Hackett, and captain Marco Belinelli, a true icon of Italian basketball.

This partnership is based on shared values: excellence, determination, vision for the future, and strong ties to the local community. It is not simply a sponsorship, but a shared strategic choice that aims high both on and off the field.

On one side is Olidata, a brand that symbolizes Italy’s technological renaissance, committed to guiding companies on their path of innovation toward the future. On the other is Virtus Bologna, a historic national basketball team, an Italian heritage that demonstrates its ability to combine tradition, talent, and sporting vision.

A season to enjoy together

Being Title and Main Sponsor means taking the field with the team, supporting them in every challenge, but above all sharing their emotions and successes. It is a choice that reinforces Olidata’s identity as a player that believes in sport as a vehicle for inspiration, sharing, and collective growth.

The Olidata logo will appear on Virtus Bologna’s official uniforms throughout the 2025/2026 season of the Lega Basket Serie A championship.

Il campionato deve ancora cominciare, ma la direzione è chiara: giocare per l’eccellenza, innovare ogni giorno e rappresentare con orgoglio l’identità italiana. Olidata e Virtus Bologna sono pronte a scrivere insieme una nuova pagina di storia, insieme.

A new chapter takes shape: welcome Virtus Olidata Bologna!